Posts Tagged ‘Magazine’

Baby Boomers Embrace New Technology with Latest BOOMER Magazine

Baby Boomers Embrace New Engineering with Latest BOOMER Journal

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BOOMER Journal

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Richmond, VA (PRWEB) February 08, 2012

BOOMER journal, a cost-free, bi-regular monthly magazine in Central Virginia dedicated to the area’s little one boomer population, with the publication of its Feb.-March situation joins couple of others in the publishing industry in merging electronic and print media to produce augmented actuality.

Various photos in this distinct problem of BOOMER are able, through keeping the camera of “smart” devices more than a distinct image, of turning into video clip.

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The impact is made when a totally free App is initial downloaded from Aurasma, a Hewlett-Packard firm deeming its new technology as “the world’s 1st visual browser,” with a assortment of gadgets: iPhone, iPad2, iPod Touch (these that use the Apple cellular running technique), Samsung Galaxy Tablet, Motorola, Droid X and HTG Evo.

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“The marriage of video clip on print is exhilarating,” mentioned BOOMER publisher Lori Ross. “Storytelling as properly as advertising messages can function on many platforms. ‘App’ messages are not tied into the print timetable as a result, material can be modified multiple instances or even adjust in back troubles.”

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In accordance to a research by the Pew Net &amp American Life Task, Tablet and E-guide reader ownership improved considerably more than the 2011 holiday year. Per the study, the range of Us citizens grown ups owning one of these popular products elevated from eighteen% to 29 %.

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With a lot of businesses producing their possess tablets and value points expected to go down in 2012, the reputation of these sensible gadgets is predicted to rise.

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In a related study by Pew done in July 2011, out of the 83% of American grownups who very own a mobile telephone, 35 % own smartphones – these as the iPhone and Android.

In a survey of Boomer girls completed by PBT Consulting, 40% explained that they very own an iPad or other tablet device. This examine and other people are suggesting Baby Boomers are swiftly adopting new technologies. It is with the Boomer era in head that BOOMER Magazine is providing electronic, interactive content material to audience of the free magazine.

Although viewing print ads and post content in BOOMER magazine, viewers may possibly now recognize the QR Code and an “A” symbol as a signifies to get their sensible product. Once their product is put on the ad when the app is opened, the journal subject material will come to lifestyle and offers more communication to the reader.

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PBT Consulting also identified that 33% of Boomers study QR codes on their intelligent phones. BOOMER Journal hopes that their viewers will adopt a related app, making use of the new technology of Aurasma.

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For far more details, visit http://www.TheBoomerMagazine.com or get in touch with 804.674.5004.

BOOMER is posted by Ross Publishing, a Richmond, VA-primarily based business which also publishes Seniors Guide Journal and its correlating web site http://www.SeniorsGuideOnline.com, House Care Decision Magazine and its correlating site http://www.HomeCareChoice.com. Ross Publishing began in 1991 and has been publishing helpful, cost-free publications and web sites ever before because.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Locate A lot more QR Code Reader Droid 2 Press Releases

SHAPE Magazine 30th Anniversary ?Smart Sweepstakes? Built By Nellymoser Breaks Record For The Most Number of Mobile Entries Via A 2D Barcode

Form Magazine 30th Anniversary “Smart Sweepstakes” Built By Nellymoser Breaks Record For The Most Range of Mobile Entries By means of A 2D Barcode &#thirteen
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Shape 30th Anniversary Problem with most effective cellular sweepstakes released from a 2D barcode, this kind of as a QR code or Microsoft Tag.

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Arlington, MA (PRWEB) December 06, 2011

Shape Magazine joined with main advertisers, such as Brita, Maybelline and Garnier, to develop a single of the most effective cellular sweepstakes released by an action code (e.g., Microsoft Tag or QR Code) in a national month-to-month magazine. The mobile marketing campaign, constructed by Massachusetts-based mostly Nellymoser, Inc., had a file quantity of practically four hundred,000 cellular entries.

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The report breaking quantity of entries and the higher response fee are evidence of the important subject material in Shape magazine and how Nellymoser’s technological innovation and solutions can produce a easy and compelling cell engagement experience that excites visitors and provides a lot more potential clients to sponsors,” explained John Puterbaugh, founder/CEO of Nellymoser.

The Nellymoser “Smart Sweepstakes,” which leverages Nelllymoser’s cell engagement platform, is designed to enhance participation and response rates across editorial and sponsor content. Visitors scan an action code, such a QR code or Microsoft Tag, and then enter their private info only when. The details is automatically copied for each other entry. Sponsors can ask added info when their code is scanned, but only get data for people who scan a code on their page. This simplified registration method with focused info retains readers engaged in the magazine and raises the reader response price, as the Form Smart Sweepstakes demonstrates.

This program integrated items selected by SHAPE’s editors as properly as the products being marketed through the issue.

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Nellymoser’s layout and creative solutions produced the cellular person encounter. The Nellymoser Cellular Engagement Platform supplies the optimal experience by detecting the mobile phone, network, and relationship pace in actual-time to develop the greatest possible presentation on almost any cell product, including Apple’s iPhone, BlackBerry, and Android smartphone devices.

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“It was great to work with Nellymoser on this groundbreaking work and we are delighted with the consumer response to the plan – it is a genuine testament to our reader’s engagement with the brand content” states Form Brand name Director John Balen.

For much more info on SHAPE’s 30th anniversary sweepstakes, go to http://www.shape.com/30birthday.

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About American Media, Inc.

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American Media, Inc. owns and operates the top print and electronic celebrity and well being and fitness media brands in the United States. AMI’s titles consist of Star, Ok!, Nationwide Enquirer, World, Country Weekly, Soap Opera Digest, Soap Opera Weekly, Pixie, Form, Men’s Health and fitness, Muscle &amp Health and fitness, Flex, Muscle &amp Health and fitness Hers, Match Pregnancy and Natural Wellbeing. AMI also manages 18 diverse digital websites such as RadarOnline.com, OKmagazine.com, Shape.com, MensFitness.com, MuscleandFitness.com and FitPregnancy.com. AMI’s publications have a blended somme circulation of nearly 7 million and attain a lot more than 55 million males and ladies each thirty day period. AMI’s electronic attributes reach an regular of ten million special guests and 80 million webpage views month to month.

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AMI also operates a Publishing Services organization device which incorporates Distribution Providers, Inc. (DSI), the No. one in-store magazine product sales and merchandising marketing and advertising company in the U.S. and Canada. DSI spots and monitors AMI’s publications and 3rd-party publications to make certain appropriate displays in significant retail chains and countrywide and regional grocery store chains. DSI also provides promoting, merchandising and data gathering solutions to third get-togethers such as non-magazine clients. Publishing Providers also supplies print and electronic advertising and marketing product sales and strategic management direction in the adhering to places: production, subscription circulation, logistics, event marketing and advertising and complete back again business office monetary features. Playboy is a single of a lot of publishers who have taken edge of these additional providers.

About Nellymoser

Nellymoser Inc. (http://www.nellymoser.com), a cell advertising and technology business started in 2000 and headquartered in Arlington, MA, generates instantaneous, interactive consumer “engagements” on cell phones. These range from contests and solution films to interactive multimedia engagements that can be shared on social media (e.g., Facebook, and Twitter) and contain e-commerce for instant item purchases. Nellymoser’s consumers include major publishers, advertisers, retailers, and consumer packaged merchandise businesses. All organizations and products listed herein are trademarks or registered trademarks of their respective holders.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.&#thirteen
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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ATX Music Mag Becomes the First Fully Interactive Music Magazine in the Nation

ATX Audio Magazine Turns into the First Totally Interactive New music Magazine in the Nation &#thirteen

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ATX Audio Magazine – Sep 2011

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Austin, Texas (PRWEB) September 14, 2011

With technology changing the way individuals acquire, deliver, and watch media, one particular might figure the print media business would quickly cease to exist. The traditional perspective about print is that it is a dying sector, “but in my viewpoint, they just want to adapt to current technology, and we’re content to be the following first”, mentioned creator of ATX Music Magazine, Jeremy J. Davis.

With the introduction of “QR Codes”, ATX Songs Magazine visitors are able to watch new music videos, footage of neighborhood displays, and listen to mp3’s on the spot by just acquiring a journal in their hands alongside with a wise phone (iPhone or Android) and a QR Code app. ATX Music Magazine is “the first regional audio magazine in the nation to release cost-free mp3’s, music video clips, and video clip interviews of neighborhood and international bands via QR codes” states Davis.

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ATX Audio Mag is an Austin, Texas based music journal that launched in March 2011. Given that its inception, ATX Audio Magazine has managed to seize and make well-known the forgotten creative vogue of Austin’s nearby artists.

For far way too prolonged, it seems nearby artists have been disregarded by the “mainstream media”, which would seem to only push what is “popular” on the radio and on tv. ATX New music Mag noise that boundary by promoting local musicians with the blend of print and new age technologies.

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The implementation of these QR Codes are a great way to market musicians by means of print mediums.

“You simply cannot decide a band only by the way they seem … visitors need to be offered the opportunity to listen to their audio and watch their stay performances too”, stated Davis.

In a few troubles, ATX New music Magazine has interviewed and obtained support from quite influential artists these as Towards Me, Straightforward Approach, Pepper, The Expendables, Tokyo Police Club, Dwarves, Encounter to Face, The Adicts, and Relient K. Alongside distinctive content material, local artists are also included in each and every issue, sharing their bios, video clips, and totally free mp3’s via QR Codes.

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Just recently, ATX Audio Magazine had the privilege of covering “Vans Warped Tour 2011”, presenting interviews from world wide acts, which are all offered on the website: http://www.ATXMusicMag.com. Additionally, the Austin City Limits Festival has invited ATX Music Mag to cover the festival from September sixteen-eighteen at Zilker Park.

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The September concern is scheduled to be introduced at ACL and will entail the total 3 day timetable at ACL, an job interview with Thrice alongside with an mp3 launched by them titled “Yellow Belly”, and free mp3’s of four local bands.

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ATX Audio Mag has also gained the early help of above 20 neighborhood organizations and all present sponsors are constantly detailed on the homepage.

You can also look at the digital variations of every single problem at http://www.ATXMusicMag.com

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Lucky Magazine Launches The Lucky Shopper, the Ultimate iPhone and Android Shopping App, Built By Nellymoser

Fortunate Magazine Launches The Lucky Shopper, the Final iPhone and Android Buying App, Built By Nellymoser
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Lucky Shopper, built by Nellymoser, functions with the magazine to supply enhanced cellular engagement.

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Arlington, MA (PRWEB) November 08, 2011

Fortunate, the award-profitable journal about purchasing and fashion, nowadays launches the world’s first cell journal companion app, Fortunate Shopper, for iPhone and Android. The Lucky Shopper app, constructed by Massachusetts-based cell engagement company Nellymoser, is the final app for the purchasing obsessed.

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Lucky Shopper allows readers get far more details about thousands of items they locate in Lucky Magazine, in other publications, on symptoms and in retail retailers all above the country. They can evaluate costs, unlock added content, access Fortunate Breaks distinctive specials and shop photographs of objects they are coveting. Visitors can sticker their ought to-have things, area them into favorites lists, and share with friends via Facebook, Twitter or electronic mail.

The Lucky Shopper app is the world’s 1st software that routinely detects and works with QR codes, Microsoft Tags, Digimarc watermarks and UPC codes. If the app does not acknowledge a code to scan, it instantly launches a digital camera so that the merchandise can be photographed. For the very first time, consumers will not need to have to figure out which app to use to conserve and share items – Lucky Shopper does it all.

When the code is scanned, Fortunate Shopper displays back links hidden inside the code that visitors can use to visit a internet site with the created-in browser, observe a video, compare charges, enter a sweepstakes or redeem a coupon with no leaving the app.

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Advertisers can create particular attributes that launch when their items are scanned. Videos and particular gives create worth to the shopping experience and assist manual purchasers when making buy selections.

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Lucky Shopper end users can discover every thing from new tendencies to never-before-observed videos and Lucky’s preferred retailers about the state.

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“The Fortunate Shopper cellular companion app augments and enhances the reading and searching experience. Cell is essentially a companion media that helps make other media these as print much more interactive and measurable,” stated John Puterbaugh, CEO of Nellymoser.

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The Fortunate Shopper companion app is obtainable quickly from the Apple App Keep and the Android Market.

About Lucky    

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Lucky, the award-winning magazine about buying and type, showcases what to use and how to have on it, generating trend and elegance exciting and available. Considering that Lucky’s launch in December 2000, circulation has gone from 500,000 to more than one.one million, proving to be a single of the most successful launches in Condé Nast heritage. For the most current news from Fortunate, log on to http://www.luckymag.com.

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About Nellymoser

Nellymoser Inc. (http://www.nellymoser.com), a cell engineering organization founded in 2000 and headquartered in Arlington, MA, produces instantaneous, interactive client “engagements” on cellular telephones. These range from contests and products videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook, and Twitter) and consist of e-commerce for immediate merchandise purchases. Nellymoser’s clients consist of foremost publishers, advertisers, retailers, and customer packaged products organizations.    

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All firms and goods detailed herein are trademarks or registered trademarks of their respective holders.

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©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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QR Codes Grace Pages of Gases and Welding Magazine

Dewitt, NY – June 28, 2010: Lately, there is a great deal of buzz surrounding QR codes—two-dimensional bar codes that can be parsed using only a smart phone. QR codes, short for quick response, allow users to interact with announcements and advertisements. QR codes have been popping up all over the place—on books, business cards, even buses. Now Welding & Gases Today, the leading provider of information to the welding and gases supply business, is bringing the versatility of Internet marketing to print media.

The summer issue of Welding & Gases Today takes a look at the hottest innovations in the gases and welding industry. An exciting development in this magazine is a way for readers to have quick access to suppliers’ information. Quick response bar codes throughout the pages direct readers to special content such as exclusive websites and promotional discounts for GAWDA members.

As the welding and gases industry advances, QR codes are one of the innovative ways Welding & Gases Today helps keep businesses connected with their customers. With QR codes, you can direct your customers to a specific area of your website, and they will never have to type a lengthy URL. The best part is that QR codes allow your customers to access your company immediately, moving you to the top of your customer’s busy to-do list.

QR codes may be read using various applications on most types of smart phones, such as BlackBerry, iPhone, Palm and phones that run on Google’s Android operating system. To learn how to read a QR code on your specific phone, visit Welding & Gases Today Online, the leading journal for the welding equipment and industrial, medical and specialty gases industry.

For more information, contact Carole Jesiolowski, Editor of Welding & Gases Today, at editor@weldingandgasestoday.org or 315-445-2347.