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PhotoBiz Kicks off Implementation of QR Codes

PhotoBiz Kicks off Implementation of QR Codes

QR Code for PhotoBiz.com. Try it yourself.

Greensboro, NC (Vocus) October 12, 2010

As an innovative leader in the photographic/web industry PhotoBiz.com is always on the lookout for new technology to better serve our customers and reach out to new ones. In case you’re not familiar with QR codes: QR is short for Quick Response (because they can be read quickly by a mobile devise through its camera as a scan). They are used to take a piece of information from a transitory media and put it in to your cell phone – this can be links, videos, text, photos and more.

QR codes are generally more useful than a standard barcode is that they can store much more data. The other key feature of QR Codes is that instead of requiring a scanner to ‘read’ them, most modern mobile phones can convert them and there are applications out there for Smartphone that don’t support native QR code scanning. App Sores everywhere have free scanning software and QR Code readers that uploads in just a few seconds.

We are only just scratching the surface of how they will be used. Our test application placed in the Membership Issue of the Carolina Photographer proved the technology. We were able to customize the code to brand with our logo and will apply it to the upcoming issue of the Professional Photographer magazine. Our plans are to include the QR Code to nearly all of our future printed pieces, even business cards.

We at PhotoBiz.com see this but another example of the blurring of the edges of media, as we all rapidly enter this totally connected world. The technology has a few barriers to overcome over the next few months or so, not the least of which is consumer awareness. PhotoBiz will play its part of this technology taking ground and gaining momentum. We wouldn’t be surprised to see these little digital squares showing up in more and more places.

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For more information about PhotoBiz.com, visit http://www.PhotoBiz.com or visit us on Facebook at http://www.photobizfanclub.com.

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How to Create An Uber Business Card

There are a lot of websites where you can create business cards. One of the most popular is Moo where you can use your own design or choose from a varied set of designs. What is interesting about their service is that you can use a different design on each card. You can upload the photos or graphic designs you want to use very easily or even use the ones you already have on another social network site Flickr.

You then put all the important information like your Name, Your Job Position,  Home Address, Email Address, Phone Number but here is what will make your business card an Uber Business Card. Add as well the information where people can learn more about you online and these will include your social network credentials like your Facebook, Twitter and Linkedin usernames.

Let us take it a little bit further by adding a QR Code on your business card. A QR code is almost like a barcode where you can store information that is readable by mobile phones enabled with QR readers, smart phones or any phones with cameras like an Iphone or an Android phone.

Most people would add their website address or the whole contact information so people who scans the QR code can easily add it into their mobile phones. But what would really make your business card an Uber Business Card that will surely stand out is to add a Youtube video link of yourself.

You must be familiar with Youtube and how popular it has become. Create a Youtube video that will help create your personal brand. If you think you do not have the skills to create a video. You can create a slideshow that shows a few photos of yourself and information that can best describe you. You can create one at Animoto where they made it very easy to create a slideshow that looks like a video presentation. You can then upload it to Youtube and finally you need to generate a QR code.

There are websites where you can easily create a QR code like Kaywa andGoogle. You just need to supply the URL or the website link of your Youtube video and presto you have a QR code. Download the QR code to your computer and upload it to Moo together with the photos or graphics you are going to use for your business cards.

The beauty of making cards on Moo is that ability to create a double sided business card. Add the QR code at the back of the card together with your contact information. Remember to add a text that should tell people to scan the  QR code .

Following the steps above. Check the QR code yourself make sure that it links to the right Youtube video. You can download a QR code reader from Kaywa or I-nigma and try it on your own mobile phone. Double check the contact information by proofreading it. Now you can order a box of business cards from Moo and you can even fast track it and get it in four business days.

The best part about this experience is waiting for the business cards to arrive. As soon as you receive it start handing out your impressive business cards and you will know that your business cards will be kept and not thrown away. Who would miss watching a video of  someone who  just handed out an Uber Business Card.

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