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Scanbuy Adds ?Scan & Send? Feature for Camera Phone Users to Access Content Without Using the ScanLife Application

Scanbuy Adds ‘Scan & Send’ Feature for Camera Phone Users to Access Content Without Using the ScanLife Application

New York, NY (PRWEB) February 4, 2010

Scanbuy, Inc., the global leader in mobile barcode solutions, today announced that it has added a new feature to its service called “Scan & Send” which connects a camera phone to the ScanLife barcode system without needing to use a mobile application. Millions of people around the world already have ScanLife on their device which automatically converts a standard camera phone into an all-in-one barcode scanner. Now, someone without the application can snap an ordinary picture of a 2D or 1D barcode, send it to the ScanLife system, and receive the associated content back to the phone.

The ScanLife platform allows marketers and media publishers to connect their traditional assets to digital content through barcodes and the camera phone. These codes can be placed on magazine ads, packaging, and other media to immediately connect mobile phone users to specific information like product reviews, movie trailers, health treatment tips and more. This prevents people from needing to type long URL’s or spend time searching for relevant information.

The Scan & Send system can be used through any mobile operator and recognizes commonly used 2D barcodes like Datamatrix and EZcode, plus an autofocus camera can send regular 1D barcodes like UPC or EAN which are found on packaging. A code is sent by mobile email to scan(at)scanlife(dot)com and the Code Management Platform matches the image to specified content, like a video or retail price comparisons, which is sent back to the phone in seconds. The user will also be given an option to download the free ScanLife software to make decoding easier and faster in the future.

“Our technology is being deployed around the world, and this feature will give our customers another way to connect virtually any new camera phone to their digital content,” said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. “Our users clearly prefer the seamless experience that is found with a ScanLife enabled device so we are working diligently with our mobile operator and handset partners to make the app a standardized feature.”

Leading mobile operators, like Sprint™, have already been building the interoperable ScanLife application into all compatible camera phones. The application has significant benefits for the user over the Scan & Send option; it launches the associated content with one-click in a matter of seconds, it saves a history of scans, and it allows auto-focus cameras to read UPC codes to provide product price comparison information. The app is openly available to all major operating systems including Android, BlackBerry, iPhone, Java, Symbian and Windows, and it can be downloaded from all major download portals or by going to http://www.getscanlife.com on the mobile Web browser.

Business of any size can generate their own codes from the ScanLife Code Management Platform, (http://www.scanlife.com) which can also be used to generate personal codes that link to social networking profiles or contact information.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and an interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America, Western Europe, and Asia. Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company’s investors include Motorola Ventures, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit http://www.scanbuy.com or http://www.scanlife.com.

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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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Scanbuy Releases Set of Tools for Commercial Printers to Easily Deploy the ScanLife 2D Barcode System

New York, NY (PRWEB) December 3, 2009

Scanbuy, Inc., the global leader in mobile barcode solutions, today announced that it has released multiple services that allow a commercial printer to easily integrate 2D (two-dimensional) barcode technology using the complete ScanLife solution. These services allow printers to use all major 2D barcode formats, including Datamatrix, EZcode, and QR, and link them to the ScanLife mobile application and Code Management Platform.

Marketers and media publishers are using 2D barcodes on brochures, catalogs, direct mail, flexible packaging and more to connect to digital information on the mobile phone. A code can quickly load a personalized Website, launch a video, provide promotional offers, and more. The ScanLife Code Management Platform makes it easy to create, edit and track these codes on a self managed dashboard (http://www.scanlife.com).

Now, commercial printers can use web services and font packages to place these codes on virtually any material in high volumes, effectively making all collateral interactive. One new tool is a TrueType font for the EZcode format which will make it simple to load the format into existing ink-jet systems and generate thousands of unique codes in real time. As an example, a direct marketer could place personal URLs into unique codes which when scanned would load content that is relevant to that individual.

TrueType fonts are commonly used in the printing industry and are already available for other 2D code formats like Datamatrix. This is the first time that the widely used EZcode has been available in this format. The EZcode is an openly available code format that was specifically created for the standard camera phone. Online Bible . It can be printed at smaller sizes than other code formats (about ½â) which is critical in media like direct mail or packaging.

âThe printing industry has been extremely excited about using this technology to make their media even more targeted and engaging,â said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. âThese tools will make it easier than ever to digitize any printed material in an extremely customized and cost-efficient way. We believe that these solutions could revolutionize the world of printed media.â

Printers can also use the ScanLife web service, or API, to generate Datamatrix or EZcodes from the ScanLife Code Management Platform. This white label solution can be used by customers to create individual codes from an outside website or portal. A printer could also register existing code formats, like Datamatrix, QR, or UPC, on the ScanLife system to reach millions of mobile users around the world. The ScanLife application is pre-loaded by leading manufacturers and is also available to download on all operating systems from iPhone to Java (http://www.getscanlife.com).

A number of printers across specialized industries are already offering these solutions to their customers. To learn more, or to activate these services, please contact Scanbuy, Inc. at info(at)scanbuy.com.

About Scanbuy, Inc.

Scanbuy is the leading global provider of mobile barcode solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife solution consists of a multi-barcode reader application and an interoperable Code Management Platform. The technology has been successfully deployed and supported by leading mobile providers and handset manufacturers in North America, Latin America, Western Europe, and Asia. Media companies and marketers use the solution to create and manage measurable mobile barcode campaigns, extending brand engagement onto mobile devices.

Scanbuy has the largest and oldest patent portfolio of any company in the industry, with over 30 patents granted covering the entire solution. The company’s investors include Longworth Venture Partners, Masthead Venture Partners and Hudson Ventures.

For more information on Scanbuy, please visit http://www.scanbuy.com or http://www.scanlife.com.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. Football . or Vocus PRW Holdings, LLC.

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